WorkLight^TM for Retail Banks

WorkLight for Retail Banks allows retail banks to securely deliver to customers personalized account information balances and transaction updates via familiar web 2.0 tools such as RSS, widgets/gadgets, personalized home pages, and instant messaging. Using these convenient means to deliver highly relevant, personalized information directly to users’ desktops, WorkLight relieves customers of the need to log in to and navigate through complex portals and thus substantially enhances the customer experience. This strengthens customer ties reduces customer attrition, and provides secure conduits for up-selling additional products and services, all without requiring changes to the bank's applications or requiring customers to install client software.

WorkLight Benefits

For the Retail Bank, WorkLight: 

	Increases customer up-sell and cross-sell opportunities – by establishing a direct marketing channel with customers, and by providing a completely personalized, opt-in method to transmit offers and messages.
	Creates "stickiness" and reduces customer attrition
	Reduces financial liability associated with credit card fraud by making customers immediately aware of suspicious card use.
	Reduces customer service overhead, by creating an easy-to-use, interactive customer service channel.
	Saves the organization money by promoting the use of cost-effective Internet operations.
	Promotes a positive brand image since the bank is seen as a trusted partner who provides valuable information on a regular basis.
	Promotes an innovative image by being highly responsive to customer needs and making use of the most innovative technologies.

WorkLight Benefits

For the Consumer, WorkLight: 

	Saves the time and effort of repeatedly logging in to and struggling through the bank's web site to see account information.
	Reduces the stress and anxiety associated with bank errors. Through constant access to current account status, anomalies are detected immediately and can be rectified before damage occurs.
	Reduces financial liability - by helping customers:

	Eliminate missed payments (and subsequent late charges)
	Catch identity theft immediately
	Become aware of relevant offers (refinancing, credit card, investments, etc)